Ruben Lara

Ruben Lara is a real estate broker and founder of The Lara Group, based in San Miguel de Allende, Mexico. His work is built on clear guidance, trusted relationships, and intentional strategy—helping buyers, sellers, and investors make confident decisions in one of Mexico’s most desirable real estate markets.

Ruben’s career includes experience with Coldwell Banker Smart, The Agency San Miguel, and RE/MAX Colonial. Working across multiple leading brokerages gave him a deep understanding of the San Miguel market while allowing him to represent a high volume of buyers. This hands-on experience refined his negotiation skills, pricing insight, and ability to deliver results in competitive and complex transactions.

In addition to representation, The Lara Group specializes in modern real estate marketing and social media strategy. With a digital reach of approximately 2 million people per month, the team generates some of the strongest exposure for listings in San Miguel de Allende—connecting properties with qualified buyers locally, nationally, and internationally. This approach ensures every listing reaches the right audience, not just the local market.

Inspired by the modern, media-forward style of Ryan Serhant, Ruben believes real estate today requires more than traditional advertising. Editorial-style visuals, strategic content, and global visibility are essential—and every property deserves to be presented at that level.

At The Lara Group, real estate is personal. Every client is represented with care, transparency, and intention—from the first conversation to long after the closing.

We represent people, not transactions.